HELLMART delivers a bold and haunting blend of supermarket simulation and survival horror. Players take on the role of a night-shift manager at a convenience store deep in a remote northern snow-covered mountain region. What initially seems like an easy way to make money and escape reality quickly turns into a nightmare, as you find yourself trapped in isolation with dark forces lurking in the shadows.

The gameplay is structured around clear time cycles, creating a steadily increasing sense of tension. During the day, you experience realistic store management: restocking shelves, organizing products, cleaning, and serving customers to meet sales targets. However, your most important task is to observe and remember the behavior of normal customers before night falls.

When the sun sets, the game transforms into an intense psychological horror experience. You must secure doors, monitor security cameras, and protect the generator to keep the lights on. The most terrifying mechanic is the demons’ mimic ability—they can disguise themselves as customers to trick you into letting them in. Every decision to “let in” or “turn away” someone directly impacts your survival and the outcome of the story.

Featuring realistic graphics that perfectly capture the cold, eerie atmosphere of a snowy forest, the game constantly keeps players on edge. The dynamic AI system ensures that no two shifts are ever the same, forcing you to adapt and stay sharp to survive the long, nightmarish nights.
